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What to expect from Morada Decor at ABIMAD'42
The countdown to ABIMAD'42 has already begun and, for Morada Decor, this edition represents not only the launch of new products, but the materialization of a historic moment in the brand's trajectory.
After a year consolidated by five new international awards and deep creative maturity, we arrive at São Paulo Expo to reveal a plural, sophisticated collection that is visceral connected to our essence.
The Signature of Nature as a Creative Guide
Our launches were guided by the philosophy "The Signature of Nature".
We understand that contemporary design should not standardize wood, but rather exalt its singularities. Thus, grains, shades, and natural characteristics are incorporated as elements of identity and authenticity in each piece.
We strive for longevity, combining precision engineering with the indispensable artisanal touch.
Plurality of Perspectives and Generations
Under the creative direction of Juliano Schmidt, we brought together different perspectives and generations of national design to build a rich and authentic collection:
Maturity and Longevity with Juliano Schmidt: The highlight is the creative maturity of Juliano Schmidt with the Pergaminho Chair. Inspired by the ancestral medium of preservation, the piece uses continuous upholstery curves that wrap around Jequitibá wood, questioning the balance between a rigorous structure and sensitive comfort. It is a piece designed to accompany future stories.
New Generation and Coexistence with Ana Julia Schmidt: Representing the new generation, Ana Julia Schmidt makes her authorial debut with the Yin Armchair. She brings an investigative perspective on the coexistence of opposites: the rigorous geometry of the wooden frame contrasts with welcoming upholstered volumes. An honest piece, free of formal excesses.
Creative Diversity: The collection is completed with Luiz Eduardo's contemporary interpretation in the Nodus Chair and the technical rigor of João Demele. Although each piece has its own personality, they all share a commitment to Morada Decor's constructive excellence.
We invite retailers, architects, and specifiers to visit our space.
Come discover how Morada Decor transforms design, nature, and innovation into furniture made to stand the test of time.
ABIMAD'42 - São Paulo Expo
Stand: E19
August 03 to 06, 2026